Welcome to the v2.0 version of Marketing Today. Today I'm revealing the next phase of my blog to what you see here. The URL has changed to www.Marty-Collins.com. I've pulled over some of the more significant posts from my old blog www.MartyCollinsBlog.Spaces.Live.com as you'll see below. If you are a regular reader please update your RSS feeds. If you are new to the blog take a look through there to get a feel for the content you will see in future posts.
What type of topics will be covered?
This blog will cover the same topics Marketing Today has been talking about for 2 years, but hopefully with a few different twists. We are introducing a new format we are calling Mission Possible. This will be a video blog (vlog) that will have conversation with different Windows team members as well as other social media marketers I'm lucky enough to meet and interview. The perspective for Marketing Today will continue to be from the experience of someone living and working in consumer marketing every day. I'm not a consultant but rather a marketer that works for Microsoft on the Windows consumer marketing team. I lead a small team of fellow social media enthusiasts (meet Marcus and Ali). We have the same challenges as other marketers and I hope to share my experience and be a resource for others to learn from. I spend a lot of time reading blogs and learning from other industry marketers as well and will pass on their wisdom when appropriate.
What's new & enhanced on the blog?
The biggest differences in the blog are the URL and the look. I've simplified the look a bit which will allow me to focus more on talking about my experiences building community and marketing programs using social media channels. I've also added the new vlog feature called Mission Possible.
What's "Mission Possible"
The #1 question I get asked from folks I meet is "how do I get started?" This first series of vlogs will give other marketers a glimpse into how I got started, lessons I learned along the way and things I discover everyday as a fellow marketer and social media enthusiast. I'll cover the challenges that come with working for a global, well known brand as well as how we deal with internal upsell and the ever challenging funding questions.
Happy to share my Window on the world with you (no pun intended…well maybe a little). So let's get started.