Team Tweeting with CoTweet

As a part of bringing 'social' to my blog today I am hosting my first guest blogger. My first guest blogger is Marcus Schmidt, Windows Community Manager. Marcus is a member of our Twitter outreach team and below he talks about how we use CoTweet on our twitter accounts @MSWindows or @windowslive. Here is the post in Marcus's words.

We've introduced a program called CoTweet (in limited private beta), shown in the illustration below:

It enables multiple people to collaborate and manage one twitter account. Some of the things the Windows Social Media Team has found useful about CoTweet include:

• Shown above, you'll see the easy to manage inbox of @replies and direct messages (DMs). Managing these is critical as these are the conversations your customers want to initiate with you.
• CoTweet also keeps track of who responded to different @'s and DMs. This helps make sure nothing falls through the cracks.
• Real people are identified as the doing the tweeting via CoTags, in my case ^MS which corresponds to my initials. We also have ^JT and ^AW.
• You can assign items to people, which helps you route @'s and DMs to the right subject matter experts. That way one or two people can manage the whole account, and then allocate the detailed responses to others. We have yet to fully use this feature but are looking at it.

We're just now starting to really use CoTweet, and are looking forward to learning more about it. Have you tried it? Or what other twitter tools do you use to help you or your social media team?

Happy tweeting,

Marcus, Windows Community Manager

Technorati Tags: Twitter,CoTweet,Windows Marketing,Social Media Marketing,Community marketing

Comments

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