Today in concert with the Windows7 launch the Windows Social Media Team is launching what we like to call the Windows7 Social Media Hub. It's a place to see what our customers are saying about Windows 7. It pulls and displays content tagged with Windows 7 from Twitter, YouTube, Flickr, blogs and the Windows Facebook Fan Page..
Since the release of the beta in January, Windows7 has had millions of customers testing and helping shape the Windows 7 experience through their comments and feedback. This hub is meant to highlight continuing conversations and give people insight into why Windows 7 is different and provide a place for them to learn more. If you want to participate in the Hub, go here and see what tags we're searching for.
Below are FAQ's to help explain the process:
How do I get my content into the Hub?
Content is pulled in through publically exposed APIs and looks for Windows7 keywords. Once that content is picked up, it goes through moderation.
Why are you moderating the feeds?
A few reasons:
- Moderation allows us to sort the conversations into categories like gaming, or media so they're easier for readers to find and navigate the heavy amount of conversation.
- This is a family site- we'll remove any obscenities, spam, or other inappropriate content.
- We want the conversation to be focused on Windows7, not industry debates or sales promotions. We are making an effort to screen out any 'gamers' of the system trying to promote their own agendas.
That doesn't mean we'll only include the good stuff and take out the bad. If there's content that helps people get fair information about Windows 7, we'll include it- even if it doesn't put Windows 7 in the best light. We are focused on authentic, relevant information for customers.
The other note about moderation is that we have a team of humans who are going through the content. Those humans can't possibly keep up with the millions of pieces of content that will come in over the next few weeks. If you don't see something on the Hub that you posted, it's very likely that it wasn't moderated for content, but that it's in the queue somewhere.
Where do we get the Total Posts Counter?
We're using a tool called Looking Glass to pull in the content from the APIs. Looking Glass is a social media monitoring tool developed by Microsoft (currently in BETA). The math from the counter uses the following logic:
1) Looking Glass counts all of the content that it pulls in
2) We create a real-time minute by minute average of that content
3) The counter then increases at that average rate for that next few minutes until Looking Glass recalculates the next average.
The counter was started on October 20 and noon pacific time.
Let us know what other questions you have and we'll answer any that we can.
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