It's been a really exciting 16 months leading up to the Windows 7 launch last October. The social media team grew from just me to a 4 person strong team. We've added literally hundreds of thousands of fans/friends and drove over 200M impressions through the social web during the first two weeks of launch. We've learned a lot along the way and would like to share our learnings with this broader community. Below is a White Paper that highlights our journey, also available on SlideShare. We are by no means done, and continue to tackle new, exciting challenges. Up next for us is an international community plan and a mobile platform.
We hope the paper is informative and look forward to your comments. Cheers!
Windows7 Social Media Case Study
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