SeattleGirl

Chat with Twitter COO Dick Costolo

Yesterday I got the opportunity to sit with Dick Costolo, COO of Twitter, and hear first hand Twitter's positioning of their Sponsored Tweets program and what they are focusing on next. Twitter launched their first monetization program this month called Sponsored Tweets. Sponsored Tweets offers a good opportunity for brands to get their message in front of possible consumers that would not otherwise see it. Sponsored Tweets allow brands to buy key words and post their tweet at the top of the Search.Twitter.com page without it falling down in the stream and likely not being discovered after 10 minutes of activity (each new tweet goes to the top of the Twitter stream pushing down older Tweets).

One thing that impressed me was how Twitter is approaching their ad model. They are focused on learning and not repeating mistakes made by the pioneers before them. Seems quite a few of Twitter employees (including Dick) came from Google so they have first hand knowledge of success and mistakes Google made while developing an ad model. It's good to see they are laser focused on not repeating those mistakes.There are early signs the Sponsored Tweets program is working. Virgin America told Mashable that the day Promoted Tweets went live, Virgin ended up scoring the fifth highest sales day in its history. One learning so far is consistent tone matters. If a brand's Twitter page has been designed to offer customer support and that's what followers have come to expect followers will not be happy if a brand all of the sudden become a pitch machine and laden's their tweet with heavy marketing messages. Because resonance is a determining factor in which tweets make it into the Sponsored Tweets a brand will be hurt by irrelevant tweets that drive followers to unfollow that brand. Unfollows will drop the resonance score.

There are still open question around the Sponsored Tweets program. Currently the cost model is CPM but they hope to go to a cost per engagement model when they have more data that will allow them to price a cost per engagement. At present there isn't enough data to understand the real impact Sponsored Tweets will have. Brands will be able to buy key words around events, like the World Cup or Superbowl but it's unclear how they will monitor brands buying common search topics like Justin Bieber. He's been a top trending topic on Twitter for weeks but should Twitter be selling advertising against a person or an untimely event like the death of Michael Jackson which also was a top trending topic? Twitter activity is largely driven around events and brands will likely pay dearly to show their tweets to World Cup followers who are searching for game day conversations. Or imagine a sponsor of a major concert series wanting to reach consumers at the concert in real time. Look for Twitter to bring Sponsored Tweets to 3rd party developers such as Seismic and Tweetdeck and offer rev share for partners who support Sponsored Tweets.

Annotation is another feature Twitter announced at their Chirp Developer conference. The best way to think about annotations is Sticky Bits meets Twitter. An annotation can be added to a Tweet and that icon contains information that can be viewed by clicking the annotation. Imagine linking a movie trailer to a tweet so followers could view the trailer or local movie times by one click on the annotation. Or say you are Britney Spears and you are releasing a new single. The annotation could play 20 seconds of the song when a follower clicks on it. That song stays attached to the tweet as people retweet.

Twitter refers to their conversations as an interest graph rather than a social graph. Facebook is all about the social graph because it's connected by conversations with people you know and are social with. Twitter is connected by conversation that interest you. Look for Twitter to find ways to lean into an interest graph as they evolve their Sponsored Tweets program. They have the data that says who I follow so they could likely serve tweets to me by brands that fit my interests. I follow Kate Spade and Stella McCartney so it's logical to assume I would be interested in sponsored tweets by Nordstrom.

Facebook announces Open Graph

Today at F8 Facebook announced radical changes to their API offerings. They introduced a concept they call Open Graph. By using something called Social PlugIn's any website can benefit from the social currency they have on Facebook. Social currency is the value a brand has in the people connected to it on Facebook. It works like this; If Toyota runs an ad on Facebook and they have lots of fans, every time someone on Facebook sees the ad they also see people they know that already 'liked' it. This is important because Facebook has data that says social currency in ads perform better than ads with no social currency. Meaning, people are more engaged in content and more likely to remember it if they connect it to people in their social graph.

Social Plug-ins can be added to a website with just one line of code. The interaction can take several forms. A website can use a toolbar across the bottom like Meebo does now or they can add a 'like' feature next to content. I just tested this out with Pandora, one of Facebook's launch partners. I was on Pandora and Matt Nathanson started to play. I clicked on his link and it took me to Matt's artist page where I found a Facebook like button. Two things to note here;

1. This builds Social Currency. I was able to see how many other people 'like' Matt. Since none of my friends in Facebook have 'liked' Matt yet their names didn't show up. But 2 other people had 'liked' Matt and that showed up (screen shot below). The value of this to brands is fans can now show their preference for a brand without going to Facebook. I fanned Matt on Pandora, not Facebook, but it still feeds my newsfeed and sends a status update to my network. When people in my Facebook network see I 'liked' Matt on Pandora they can click on the link and it drives them back to the Pandora page for Matt.
   2. This could drive dramatic growth for a brands fan size through Earned media (impressions the brand gets through someone taking an unpaid action that drives a brand impression).The more fans a brand builds on Facebook the more impressions they drive every time they make a status update. In addition to the increased impressions they will likely see a bigger lift in their advertising since more social currency has proven to deliver a higher brand awareness for their ads.

Facebook also announced that the data collected through these 'likes' will feed a person's bio information which up until now has been static. When a person signs up for Facebook they put in their favorite TV shows, movies, music, etc but rarely doesn't anyone ever go back and change this. The information becomes dated and isn't as reliable for targeting. With the social plug in's feeding a persons bio the user data will become much more relevant and targeted for advertisers. Sticking with the example above I didn't add Matt to my list of music I like on my bio but since I've 'liked' him through Pandora he will now show up in my bio information – hence more specific targeting data.

Facebook's goal is to take the information from around the web and organize it by people and the network of friends they care about and trust. This is definitely a win for brands and Facebook. I would guess it will drive additional Facebook sign up's as well as drive people back to Facebook that have registered buy aren't regular users. For brands adding one string of code to their site is a complete no brainer. Bringing social currency to a brands website layers customer advocacy to the experience a brand could never have delivered without Facebook. It will be exciting to see how prevalent this becomes and what type of fan growth it drives.

Technorati Tags: facebook,F8,social media marketing,microsoft marketing,advertising,digital marketing

140 Proof – Monetize Twitter

In my role I have the opportunity to meet and learn about lots of new media companies, social networks, monitoring tools, etc. I hope to bring some of what I see to this blog for others get a line of sight to as well. The first media company I'm going to review is 140 Proof. In 140 characters what they offer is: purchase twitter exposure based on ReTweets, Follows and Clicks.

This week Twitter announced their first advertising platform called Sponsored Tweets. 140 Proof takes a bit of a different approach. When you buy advertising with 140 Proof it's based on the target audience you want to reach, not search queries like Sponsored Tweets. There are several options for a marketer to define the audience they want to reach; key words, who people follow, location, app platform (Blackberry Twitter client for example) and level of influence (only target users with more than 1000 followers). 140 Proof then takes a tweet that the brand writes and places it at the top of the tweet stream for the targeted users. They have partnered with many of the Twitter client and mobile applications people use to view Twitter so the ad is being surfaces through an application not the web hence they don't need Twitter to support it, just the applications themselves. The list of applications they have partnered with is growing and you can contact them directly to get the full list of applications reached.

According to 140 Proof campaigns tend to cluster into two categories, exposure campaigns, which tend to be sold on a CPM basis and are broadly targeted to Twitter as a collective group, and engagement campaigns, which are more strategically targeted to interest groups with highly optimized creative. Exposure campaigns tend to outperform traditional banner advertising, delivering an average CTR of 0.5% – 1% with performance as high as 4% – 5% in some cases. Engagement campaigns are predominantly measured and sold on an cost-per-action basis, with Retweet campaigns generating up to 25% earned reach at no cost. The brand only pays when the tweet is retweeted from the ad, not every time it gets retweeted so after the initial retweet additional retweets would be considered earned media (free!).

140 Proof does have a list of prohibitions which I was happy to see. They won't accept ads that promote guns, tobacco, alcohol, pornography, trademark infringements and generally illegal acts, hacking, gambling, spam – so if you've got some of that don't bother.

We haven't run a campaign with 140 Proof yet but I'm interested in trying a test. I think the model is sound. The one area I'm concerned about is the response from twitter loyalist. I imagine some of them will be up in arms and annoyed at the advertising. But we all remember the days when Facebook had no advertising. Is the experience really any different now that they do have advertising? The fact of the matter is we get used to it. Twitter users will get used to it and eventually won't remember the difference. I like the idea of Twitter having multiple advertising models. Sponsored Tweets is Twitters attempt and from what I've read I think it's going to be a good one. I like that other media companies are taking their own stab at a model too. The Deck is another media company that has a Twitter ad model.

Anyone use 140 Proof yet? Love to hear your experience.

Technorati Tags: media,twitter,140 proof,microsoft marketing,social media marketing,social networks

Microsoft Emerging Media Team Mission

I am one month into my new role as Emerging Media lead for Microsoft. It's been a busy and fascinating time. It's so interesting to start a new group and I'm just scratching the surface of areas this team could have impact across the company. I will use this blog to report on how the team is growing, learning and the main areas of responsibility we will have.

A couple of areas we won't be covering in the short term due to bandwidth (I'm hiring) and overlap with other teams. Those two areas are;

• Best Practice Sharing; we have another team in the Central Marketing Group that is serving as the lead for Social Media best practices. I support them as a v-team member but my team won't have responsibilities for best practices sharing and playbook creation. These are definitely important functions and I'm glad to see Microsoft taking a lead to support these learnings.
• Social CRM; I think this is super important and will hopefully have more time in the coming year to staff for this but as of now I don't foresee this team having resources to begin thinking about Social CRM

What we WILL do:

The majority of the world's technology consumers are living online every day through social networks, video websites and mobile devices. Entertainment is being consumed through multiple channels – often all at the same time; music, gaming, TV, PC and phones. This revolution in portable entertainment presents a whole new way to reach consumers where they are living and playing. Working with the global campaigns team the Emerging Media team will bring insights, best practices, and creative media ideas that will help deliver Microsoft's global campaigns across all platforms consumers are using today with specific attention to understanding and connecting the synergy between earned and paid media; how investments in media can be leveraged and amplified to build ongoing earned media engagements through fan connections on Facebook, Twitter, Que Que and other social networking sites across the globe.

The Emerging Media team is committed to bringing new, creative media ideas to CMG's global campaigns. This team will serve as SME's and partners for the global campaigns team looking to:

· Build connections between creative execution and earned media; how can global campaigns work to build long term engagements for the brands in the social networks.

· Extend mobile as a platform into the global campaigns; focusing on emerging mobile trends like location based networks and augmented reality

· Build case studies and proof points for emerging media concepts such as

o in-game advertising

o mobile app network advertising

o video embed

o location based networks

· Define the value of earned media as a portion of a campaigns marketing mix through new KPI's and reporting dashboards

· Provide a menu of earned media amplification options for campaigns including but not limited to:

o Off-network MSFT communities such as Facebook, Myspace, Youtube, LinkedIn, Twitter, etc

o On-network engagement opportunities such as Xbox & Windows Live

· Strategy for MSFT social media

· Leveraging resources (tools, upfronts, etc) to get economies of scale with vendors and consistency of approach across BGs and geographies.

One of the first challenges we are diving into is creating company wide contracts with some of the global social networks, the first one being Facebook. MANY groups across Microsoft buy engagement ads on Facebook today but because they are all bought in 'one off' programs there is no opportunity to bring economies of scale and value ads. We are working with Facebook to scope our investment in FY11 and build stronger values into engagement buys since the little buys aren't able to receive the same benefits the big buys get today.

This should keep us busy for awhile anyway. I'm planning to review a new emerging media partner at least once every two weeks or so on this blog. If you have a media partner you would suggest I look at please let me know. As said by Oprah, "Here we go…"

Technorati Tags: emerging media,social media marketing,marketing,microsoft marketing,facebook,social media strategy

China Consumer Tour

As a marketer I've always had a strong belief that the best way to get a real world view of a customer is by coming face to face with them, experiencing the purchase process through their eyes. Most marketers are so far removed from the customer experience that they have likely lost sight of the experiences they are responsible for creating. Social media is the best channel to consistently stay connected with a customer voice. But it's only one piece of the mix and if a brand has a broken supply chain then no amount of listening and monitoring conversation fixes this dilemma.

Windows has a huge business challenge in China – piracy. This week I spend time experiencing the PC purchase process through retail stores in China. We visited a big PC mall in urban Beijing and we visited a small PC store in a Tier 4 market 2 hours outside of Beijing in a small town. Small is of course relative in China, a county could still have over 9 million people and be considered Tier 4. There are 5 tiers in the China media market and prices are set according the market tier. The biggest risk to the Windows business in China is of course piracy. But to really understand piracy and why it has become so prevalent in China you have to look deeper into China's history and how present day dynamics can both help and heed piracy.

1. Value; it's hard for a Chinese person to see the value in buying a genuine version of Windows because they can get a pirated version that is just as good as the original and it will come with all the software a person wants; Office, Adobe, Photoshop, you name it. The person buying the PC just tells the PC seller what he/she wants on it and it comes fully installed. A pirated version likely means the user will have to reinstall the system 3 –4 times a year but this is common practice and not seen as a barrier to usage. In addition it's likely the consumer looks silly to his/her friends and family if they do pay full price for genuine because then they are perceived as not getting a good value and paying for something they can get free. They would likely lose 'face' – which is very important to the Chinese culture.

2. Clarity; it's sometimes very difficult to even know if a copy of Windows is genuine or a fake. The fakes are made to look very real. We had a partner buy a copy of Windows for us that they thought was genuine because of the bar code and Microsoft asset codes but when we saw the box we knew the branding wasn't exactly right and it couldn't be real. The packaging had even fooled our partners. So even if someone wants to buy genuine it's likely they are being fooled into a fake copy.

3. The fakes are great! The pirates have gotten so good at engineering Windows they have actually made a version of XP that has instant boot up and shut down, literally no cashed. This means the computer is not safely securing content and protecting from viruses but to the unaware consumer it's just a lot faster.

4. Misconceptions; There are a lot of misconceptions in the marketplace. One of them being price. If you ask consumers what a copy of Windows 7 costs you will likely get varying answers but most of them wrong, and almost all of them being considerably higher that the real price. Another misconception is that large corporations have enough money so why should Chinese consumers add to their war chest with anymore. Many people feel Microsoft and other big brands like it are charging in China now because they can and should have been charging before. People are used to getting something for free it's too late to begin charging.

The trip was fascinating and it's only the beginning for us. There is no playbook to refer to for this business problem, no other company has taken on piracy and won in China. There are some similarities to Napster and the music business but that situation has government enforcement to help. The Chinese government is not there. Piracy is a good portion of the GDP for the country and not one the government wants to see disappear. This is a business problem for the ages and one that will be fascinating to watch unfold.

Microsoft Emerging Media team

Today I did something I haven't done in quite some time, I started a new job. After three years working on the Windows Live/Windows consumer marketing team I've decided to take on a new opportunity within Microsoft. I will be heading up the new Emerging Media team for Microsoft. This is a really exciting time for all of us marketing geeks and I'm particularly excited about where digital and mobile marketing are going. The charter of this team will be to partner with Microsoft consumer brands to build out large scale earned media properties on sites such as; Facebook, YouTube, Twitter, etc. In addition to the earned properties we will layer paid media on top to really drive consumer engagement across the social web, both online and mobile. I believe the real impact of social media programs comes when integrated into the media program. Every week there are new forms of emerging media popping up, from mobile ad networks to WebTV and Twitter advertising partners. Our team will test and learn and hopefully discover the sweet spot of partnership between earned and paid media.

If that sounds interesting to you then please follow this blog. I'll cover what emerging media our team finds interesting and share out our lessons and learnings as they come. And, of course, we are hiring! If this sounds like something that would interest you or someone you know the job description is below and you can apply here.

Cheers!

____________________________________________________________________________________________________

Microsoft Emerging Media Manager

Microsoft's Global Media team has an exciting opportunity for a passionate Marketing Manager to research, coordinate, project manage and implement emerging media marketing initiatives as across major global brands including Windows, Bing, Office, Windows Phones, and across our commercial business audiences. The ideal person will be immersed in what it means to "live life online" through channels such as Hulu, Twitter, Facebook, YouTube, etc. across the three screens of PC, television, and mobile phones.

The Emerging Media Manager will help drive the evolution of Microsoft's engagement with consumers around new and developing experiences including social media and mobile, will leverage and connect paid and earned media activities, and drive business impact in a results-driven manner to increase adoption and scale across Microsoft businesses. The ideal candidate will be fluent in online campaign engagement, thrive on constant change, and focus on delivering impact and results. The ability to drive business impact is an imperative. We are looking for a senior media thought leader to provide leadership among cross functional teams and build out scalable social and emerging media programs which will significantly impact consumer preference and business results for Microsoft brands.

The Microsoft Global Media team directs the strategy, planning and execution of MarCom investments across businesses. This role demands digital as first language and requires deep experience in planning, optimizing and generating impact through digital work. We are looking for someone who has a point of view, conviction and who can step in and reshape communications strategy against a landscape that is in constant change. Curiosity should be your primary language and you should be able to inspire.

Key Responsibilities Include:

· Collaborating with key campaign owners to bring customized and innovative programs to drive business and marketing objectives

· Delivering a model to amplify earned media across businesses and geographies

· Implementing a Microsoft-brand social media strategy

· Developing new approaches to extending our paid media in ways that amplify the impact across "earned" media channels

· Cultivating relationships outside of Microsoft to enable us to lead the market with emerging media

· Serving as evangelist and resource within the Central Marketing Group and with business group partners to drive adoption of programs across campaigns and with our internal partners

This role requires a passion for digital media and intense curiosity about the future of how consumers interact with each other, consume and engage with content, and develop affinity to brands online. Agility and flexibility required.

The ideal candidate for this job has:

· A minimum of 5-7 years online marketing experience with a strong focus on Web 2.0 technologies

· Experience delivering successful global marketing campaigns

· Ability to generate ideas and work within minimal guidance

· Social credibility: is an active and avid participant in the social media space

· A career trajectory that shows consistent, excellent performance in challenging and evolving roles

· A track record of building strong teams

· Experience driving consensus at senior levels in complex organizations

· BA in business, marketing, or related area required. MBA preferred.

Apply here

Technorati Tags: Microsoft,Media,Windows,Facebook,YouTube,Twitter,engagement,WebTV,Social

Windows 7 Social Media Case Study

It's been a really exciting 16 months leading up to the Windows 7 launch last October. The social media team grew from just me to a 4 person strong team. We've added literally hundreds of thousands of fans/friends and drove over 200M impressions through the social web during the first two weeks of launch. We've learned a lot along the way and would like to share our learnings with this broader community. Below is a White Paper that highlights our journey, also available on SlideShare. We are by no means done, and continue to tackle new, exciting challenges. Up next for us is an international community plan and a mobile platform.

We hope the paper is informative and look forward to your comments. Cheers!

Windows7 Social Media Case Study

View more documents from martyc.

Location Based Social Networks: What they mean to brands

I've slowly become addicted to FourSquare, a location based social network. The only part that is strange for me is when I explain it to my friends and family that are not digital media geeks like I am. I start by saying " see, you can 'check in' and tell your network of friends where you are." But then I realize it's not really my network of friends but more my work people and fellow digital media geeks. It reminds of the days a few years ago when I tried to get my sorority sisters, who live all around the country, on Facebook with me. I would say "see, we can update each other every day without having to do the round robin email chains." They were slow to see the beauty of Facebook but now they are fanatics and literally update multiple times a day.

Location Based Social Networks are where Twitter was 18 months ago, a small but rapidly growing community of mostly tech trendsetters. According to ReadWriteWeb FourSquare is up 3x in the last two months. They require a smart phone with GPS which is around 12% of the US cell phone users. People earn points when they check in and different locations give different values depending on how many times a person has been there and if it's a new location. A person becomes 'Mayor' if they are the person that checks in at a location the most. I'm Mayor of my hair salon. This is all good fun but what is really interesting to me is the value it creates for marketers. Here are just a few of the possible ways a marketer can begin to think about using Location Based Social Networks:

1. Driving to retail. An idea we've been playing around with is a program Windows could create that encourages and rewards consumers for checking in at a retail partner. I spoke to a major automaker yesterday that was visiting campus and encouraged them to think about how local dealers could offer incentives to get consumers to check in a dealership. The biggest hurdle for car dealers is getting people into the showrooms and this could be a fun way to reward and build incentives for customers.
2. Deliver location specific offers. This is a great opportunity for local shops. Hotel Max in downtown Seattle is a current promoter on FourSquare. Anytime I check in downtown FourSquare pops up a 'specials nearby' option that sends me to a drink promo from Hotel Max. A great way for Clearers, Restaurants, Nail salons, Hotels, etc to drive people into their shops. There isn't an advertising platform yet on FourSquare, how it works today is the biz dev person programs in select offers. As these networks get more pressure to make money look for this type of promotion to be a win/win opportunity for advertisers and users.
3. Reward enthusiasts. I've checked in a few locations that offer special discounts to the current Mayor of their location. Great way to reward regular customers. A coffee shop could even make a competition between regular customers posting the current Mayors picture and changing it out as the Mayor changes.
4. Rich customer behavior data. A bit further down the road I can see a place where the data being collected by these networks would bring a lot of value to advertisers not just to advertise for their own brands but to cross promote and target potential customers by their consumer behaviors. Imagine a car dealer targeting buyers by their shopping habits; Toyota interested in Walmart check in and Mercedes interested in Whole Foods check ins. Obviously a generalization (I know lots of bargain shoppers that drives Benzes) but you get the idea. The information check ins reveal about a person's likes and habits is incredibly reach for marketers and makes the promotion offers more relevant for the shopper.

I spoke with FourSquare a week ago. They are just starting to think about their longer term revenue model. They are very focused on keeping the experience pure and rewarding for the users. But as we know with where Twitter is right now, that only lasts for so long. In order to sustain a business there has to be some sort of money coming in. Watch this space, we are certainly planning for it.

Technorati Tags: social media marketing,windows marketing,foursquare,social networks

Emerging Media Companies

I'm helping our Media team put together a list of emerging media companies; companies developing new ways to connect and market to consumers. Thanks to those on Twitter who sent in suggestions. Keep them coming to me @SeattleGirl.

I've broken the list out into 5 categories; mobile, search, social, display and video/tv. Some of the companies aren't necessarily new to media but are taking a different approach from traditional CPM. If you are an emerging media company please add your company in the comments section, or tweet me.

Mobile
Textplus
AdMob
SyBase 365
Acuity Mobile

Search

Social
Appsavvy
AdNectar
Zynga
Technorati
gWallet – virtual currency

Display

Video/TV
Zooppa
Katalyst Films
Ivi.tv
Hulu

Technorati Tags: media companies,emerging media,social media marketing,gaming media,mobile marketing,microsoft,marketing

Challenges for Social Marketers in 2010

Most bloggers right about now are publishing their predictions for 2010. A few good ones I've seen are from JiWire and MediaPost. Rather than offer my predictions I'm going to focus on what challenges I see for Brand marketers in 2010 as Social Media continues to make headway in Marketing plans. [Caveat: These challenges are from the perspective of a large, global company that has complicated organizational structures. A smaller brand may be closer to partner groups and cross group collaboration may not be as big a struggle.]

1. Mergence of Paid and Earned: New opportunities arose in 2009 that combined User Generated Content (UGC) with media dollars (more detail here). The challenge for me as a Social Media Strategist is I don't manage any media dollars. I know that my community content is well received and often times has higher click through because of it's relevance to customers. If this content is compelling in the social space it should be just as if not more compelled for paid media. At Microsoft that means me reaching across multiple groups in other organizations to get my UGC integrated into a media buy. Likely people on the media buying team aren't as well versed in social media content which requires me to sell my case against other content they would historically feature in a media buy.

Another kind of media buy is on the Social Networks like Facebook, MySpace and YouTube (maybe Twitter in 2010, who knows). A great way to increase fan base on Facebook is engagement ads, likewise Sponsored videos is a great way to expose content on YouTube. The challenge for a social media team is I don't have media dollars to amplify the impact of my earned media.

2. Mergence of Earned and Owned: In 2009 we worked with the Windows.com team to integrate social conversation into Windows.com. We've had some early successes such as the Social Media Hub we launched with the Windows 7 launch. We still struggle to get better integration with the content team. As with the media buying team, the web content team doesn't have experience integrating Social content.

3. Audience vs Channel: Social Networks allow brands to amass very large audiences (millions if you are lucky). This is a good thing for volume but makes strategic messaging challenging. Windows has different types of audiences that respond differently to particular messages; a technology buff is jazzed to hear about the newest tip and trick but a novice may be more interested in the basics and a conversation that is too technical could turn them off.

One thing that I didn't mention was measurement. I think 2009 was the year of measurement. Our Social Media team understands how to measure our engagement activities and to put value on them. We have a dashboard we report to execs every month that shows our impact in regards to marketing reach.

Social marketing in 2010 will mean groups reach across the isles with PR, customer support, product planning, advertising, sales, media buying and other groups to truly realize the impact social conversations can have on a brands marketing and future innovation.

Technorati Tags: social media marketing,Windows marketing,Windows social media team,Marketing blog